Creative advertising techniques: useful insights by one of the leading MBA colleges
An advertising strategy encompasses all the actions a company takes to promote its brand, increase brand recognition, and generate sales. The objectives of an advertising strategy can range from introducing new products and reaching a specific target market to boosting sales. If you are pursuing an MBA course, this article will help you understand some of the important advertising techniques.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter Drucker
This statement by Peter Drucker highlights the essence of truly knowing and connecting with your target audience. Knowing your target audience is important for shaping your advertising strategy to reach customers who are most likely to buy your products or services. Analyse your existing customer data to identify patterns and trends. Once you have a clear description of your target audience, you can tailor your communication efforts specifically for them.
It’s important to assess your competition. By understanding their strengths and weaknesses, you can identify what makes your product or service unique. Take a look at how your competitors market their products or services, whether it’s through online or traditional advertising, and how much they charge. Check out their website’s landing page to see how they present their offerings.
After gaining a clear understanding of your current situation, it’s important to set specific goals for your advertising efforts. These goals will serve as benchmarks to evaluate the success of your campaign. For instance, you might aim to achieve a specific sales growth target within 6 months of launching your business. Once you have defined your goals, identify the actions you want your customers to take. Craft your ads in a way that encourages and motivates them to engage in those desired behaviours. By aligning your advertisements with your objectives, you can maximise the effectiveness of your marketing efforts.
Storytelling proves to be impactful across various advertising platforms. Whether you’re creating a television commercial, designing a print advertisement, or crafting digital content, the power of storytelling remains the most effective method to captivate an audience and convey information in a meaningful manner.
Carefully consider the timing and location for displaying your advertisements to maximise their visibility. For instance, if you are advertising infant clothes, you can target potential customers through placements in parenting magazines. For online customers, you can target them through various online channels such as parenting websites and social channels.
Influencer marketing is a valuable strategy to break through the clutter and make an impact on social media platforms. Influencers have the ability to captivate audiences with their engaging content and personal recommendations. Some influencers share their insights through blogs, offering detailed written reviews. By forming partnerships with professional influencers or individuals who hold influence, you can connect with audiences in ways that traditional automated advertising cannot achieve. Leveraging the reach and credibility of influencers can help you effectively reach and engage your target audience.
Looking for MBA private colleges in Kolkata?
Explore the MBA programme at IQ City United World School of Business ( IQ City UWSB). Our experienced faculty, comprising top industry experts, will guide you through a transformative learning journey. From cutting-edge business strategies to practical leadership development, our MBA course is designed to equip you with the tools you need to excel in your chosen field. But it’s not just about the classroom. As one of the leading MBA colleges, we believe in immersive learning experiences that go beyond textbooks. Through internships, case studies, and real-world projects, you’ll have the opportunity to apply your knowledge and gain valuable hands-on experience.