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  • Affiliated to Vidyasagar University, Midnapore, West Bengal (under Regular Mode)
  • Affiliated to Vidyasagar University, Midnapore, West Bengal (under Regular Mode)
  • Affiliated to Vidyasagar University, Midnapore, West Bengal (under Regular Mode)

Bachelor of Business Administration (Hons.)

Duration

4 Years

Eligibility

10 + 2

Department

Business Administration

Overview

The (4 Years) BBA (Hons.) Programme at IQ City United World School of Business ( IQ City UWSB) aims at laying a solid foundation for its students to pursue higher education in management at Master’s and Doctoral levels or succeed in the world of business. The programme is designed to provide holistic education, as it imparts fundamental knowledge of business and management principles to its students.

Innovative pedagogy used by  IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.

Specialization Domains:
  • Marketing
  • Human Resource Management
  • Finance
Certification Courses
  • Fundamentals of Banking and Financial Services
  • Fundamentals of Digital Marketing
  • Fundamentals of Analytics
  • Emotional Intelligence
Highlights of The Programme
  • Highly qualified and experienced educators
  • Professional Skills & Personality Development Training
  • Case Study based Pedagogy
  • Guest Lectures & Outbound Training
  • Multiple certifications in contemporary domains
  • Industry Visits and Industry Institute Interface
Career Prospects
  • Relevant jobs in various disciplines- Marketing, HR, Finance
  • Sales executive or management trainee in the Sales/Marketing divisions of organizations
  • Executive Trainee in Consultancy, FMCG, Advertising agencies, Brand Management, etc.
  • Entrepreneur / self employed professional
  • Pursue higher studies – Master of Business Administration (MBA) and hone their skills further in a specific management domain.
Eligibility Criteria
  • 10+2 from any recognized board
  • Class 12th students appearing / waiting for final result
Selection Process
  • Group Discussion on a given topic and a Personal Interview.

BBA (Hons.) Curriculum

Semester 1
  • Computer Applications in Business
  • Communicative English 1
  • Environmental Studies
  • Indian Constitution
  • Managerial Economics
  • Principles of Management
Semester 2
  • Community Services
  • Digital Technologies
  • Disaster Management
  • E-commerce
  • Industry Visit
  • Organisational Behaviour
  • Quantitative Techniques for Business Decisions
Semester 3
  • Business Environment
  • English Communication-II
  • Financial Accounting
  • Legal Aspects of Business
  • Soft Skills and Personality Development
  • Research Methodology
Semester 4
  • Financial Management
  • Human Resource Management
  • Management Information System
  • Marketing Management
  • Operations Management
  • Summer Internship
Semester 5
  • Corporate Governance and CSR
  • Cost and Management Accounting
  • Retail Management
Finance
  • Banking and Financial Institutions
Human Resource Management
  • Labour Legislations
Marketing
  • Consumer Behaviour
Semester 6
  • Small Business Management
  • Strategic Management
  • Supply Chain Management
Finance
  • Financial Market and Services
Human Resource Management
  • Industrial Relations
Marketing
  • Services Marketing
Semester 7
  • Digital Marketing
  • Project Management
Finance
  • Investment Analysis and Portfolio Management
Human Resource Management
  • Compensation Management
Marketing
  • Advertising and Brand Management
Project Based Research Work
*Student not applying for Project will undertake an extra Elective 5 on Managing Personal Finance/Organizational Change and Development/ Event Management
Semester 8

Business Analytics

Finance
  • Strategic Financial Management
Human Resource Management
  • Strategic Human Resource Management
Marketing
  • Strategic Marketing
Dissertation

**Student not opting for Project will undertake two additional Papers-
Elective 6: Financial Risk Management/ Leadership and Team Dynamics/ Green and
Sustainable Marketing;
Elective 7: International Financial Management/ International Human Resource
Management/ International Marketing.

NEP Guidelines Applicable for BBA

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