The (3+1 Years) BBA programme at IQ City United World School of Business ( IQ City UWSB) aims at laying a solid foundation for its students to pursue higher education in management at Master's and Doctoral levels or succeed in the world of business. The programme is designed to provide holistic education, as it imparts fundamental knowledge of business and management principles to its students.

Innovative pedagogy used by  IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.

Specialization Domains:

  • Marketing
  • Human Resource Management
  •  Finance

Certification Courses

  • Fundamentals of Banking and Financial Services
  • Fundamentals of Digital Marketing
  • Fundamentals of Analytics
  • Emotional Intelligence

Highlights of The Programme

  • Highly qualified and experienced educators
  • Professional Skills & Personality Development Training
  • Case Study based Pedagogy
  • Guest Lectures & Outbound Training
  • Multiple certifications in contemporary domains
  • Industry Visits and Industry Institute Interface

Career Prospects

  • Relevant jobs in various disciplines- Marketing, HR, Finance
  • Sales executive or management trainee in the Sales/Marketing divisions of organizations
  • Executive Trainee in Consultancy, FMCG, Advertising agencies, Brand Management, etc.
  • Entrepreneur / self employed professional
  • Pursue higher studies - Master of Business Administration (MBA) and hone their skills further in a specific management domain.

Eligibility Criteria

  • 10+2 from any recognized board
  • Class 12th students appearing / waiting for final result


Selection Process

  • Group Discussion on a given topic and a Personal Interview.

BBA Curriculum

Semester Course Title
1 Fundamental of management and organizational behaviour
Financial Accounting
Mathematics for business decisions
2 Managerial Economics
Statistics for Business Decisions
Computer Applications in Business
Environmental Studies
3 Marketing Management
Cost and Management Accounting
Production and Operation Management
Business Ethics and Corporate Social Responsibility
Business communication / E-commerce
4 Financial Management
Research Methodology
Human Resource Management
Entrepreneurship Development
Tools for Business / Income Tax
5 Fundamentals of Business Analytics
Business Law
Commercial banking / Human Resource Planning and Development / Consumer Behaviour
Financial Institution and Markets / Industrial Relations / Advertising and Brand Management
6 Digital Marketing
Business Strategy and Policy
Investment Analysis and Portfolio Management / HRM in Knowledge Era / Marketing of Services
Internship / Industrial Visit
  • Duration: (3+1 Years) Full-Time Programme
Admission Open 2024
Are you ready to take the next step toward your future career?
Apply now!