Bachelor of Business Administration (Hons.)

Duration

4 Years

Eligibility

10 + 2

Department

Business Administration

Overview

The (4 Years) BBA (Hons.) Programme at IQ City United World School of Business ( IQ City UWSB) aims at laying a solid foundation for its students to pursue higher education in management at Master’s and Doctoral levels or succeed in the world of business. The programme is designed to provide holistic education, as it imparts fundamental knowledge of business and management principles to its students.

Innovative pedagogy used by IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.

Specialization Domains:

Marketing
Human Resource Management
Finance

Certification Courses

Fundamentals of Banking and Financial Services
Fundamentals of Digital Marketing
Fundamentals of Analytics
Emotional Intelligence

Highlights of The Programme

Highly qualified and experienced educators
Professional Skills & Personality Development Training
Case Study based Pedagogy
Guest Lectures & Outbound Training
Multiple certifications in contemporary domains
Industry Visits and Industry Institute Interface

Career Prospects

Relevant jobs in various disciplines- Marketing, HR, Finance
Sales executive or management trainee in the Sales/Marketing divisions of organizations
Executive Trainee in Consultancy, FMCG, Advertising agencies, Brand Management, etc.
Entrepreneur / self employed professional
Pursue higher studies – Master of Business Administration (MBA) and hone their skills further in a specific management domain.

Eligibility Criteria

10+2 from any recognized board
Class 12th students appearing / waiting for final result

Selection Process

Group Discussion on a given topic and a Personal Interview.

BBA (Hons.) Curriculum

Semester 1

Computer Applications in Business
Communicative English 1
Environmental Studies
Indian Constitution
Managerial Economics
Principles of Management

Semester 2

Community Services
Digital Technologies
Disaster Management
E-commerce
Industry Visit
Organisational Behaviour
Quantitative Techniques for Business Decisions

Semester 3

Business Environment
English Communication-II
Financial Accounting
Legal Aspects of Business
Soft Skills and Personality Development
Research Methodology

Semester 4

Financial Management
Human Resource Management
Management Information System
Marketing Management
Operations Management
Summer Internship

Semester 5

Corporate Governance and CSR
Cost and Management Accounting
Retail Management

Finance

Banking and Financial Institutions

Human Resource Management

Labour Legislations

Marketing

Consumer Behaviour

Semester 6

Small Business Management
Strategic Management
Supply Chain Management

Finance

Financial Market and Services

Human Resource Management

Industrial Relations

Marketing

Services Marketing

Semester 7

Digital Marketing
Project Management

Finance

Investment Analysis and Portfolio Management

Human Resource Management

Compensation Management

Marketing

Advertising and Brand Management

Project Based Research Work

*Student not applying for Project will undertake an extra Elective 5 on Managing Personal Finance/Organizational Change and Development/ Event Management

Semester 8

Business Analytics

Finance

Strategic Financial Management

Human Resource Management

Strategic Human Resource Management

Marketing

Strategic Marketing

Dissertation

**Student not opting for Project will undertake two additional Papers-
Elective 6: Financial Risk Management/ Leadership and Team Dynamics/ Green and
Sustainable Marketing;
Elective 7: International Financial Management/ International Human Resource
Management/ International Marketing.

NEP Guidelines Applicable for BBA

Bachelor of Business Administration (Hons.)

4 Years

10 + 2

Business Administration

Overview

BBA (Hons.) Curriculum

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