The (4 Years) BBA programme at IQ City United World School of Business ( IQ City UWSB) aims at laying a solid foundation for its students to pursue higher education in management at Master's and Doctoral levels or succeed in the world of business. The programme is designed to provide holistic education, as it imparts fundamental knowledge of business and management principles to its students.
Innovative pedagogy used by IQ City UWSB, emphasizes on the development of communication skills, quantitative reasoning and analytical skills in line with the needs of the hour. As a result, the students can gain knowledge of various latest business practices and processes and apply these in current and future global business scenario.
| Semester | Course Title |
|---|---|
| 1 | Computer Applications in Business |
| Communicative English-1 | |
| Environmental Studies | |
| Indian Constitution | |
| Managerial Economics | |
| Principles of Management | |
| 2 | Community Services |
| Digital Technologies | |
| Disaster Management | |
| E-commerce | |
| Industrial Visit | |
| Organisational Behaviour | |
| Quantitative Techniques for Business Decisions | |
| 3 | Business Environment |
| English Communication-II | |
| Financial Accounting | |
| Legal Aspects of Business | |
| Soft Skills and Personality Development | |
| Research Methodology | |
| 4 | Financial Management |
| Human Resource Management | |
| Management Information System | |
| Marketing Management | |
| Operations Management | |
| Summer Internship | |
| 5 | Corporate Governance and CSR |
| Cost and Management Accounting | |
| Retail Management | |
| Marketing :- Consumer Behaviour | |
| FINANCE :- Banking and Financial Institutions | |
| Human Resource Management :- Labour Legislations | |
| 6 | Small Business Management |
| Strategic Management | |
| Supply Chain Management | |
| Marketing :- Services Marketing | |
| FINANCE :- Financial Market and Services | |
| Human Resource Management :- Industrial Relations | |
| 7 | Digital Marketing |
| Project Management | |
| Marketing :- Advertising and Brand Management | |
| FINANCE :- Investment Analysis and Portfolio Management | |
| Human Resource Management :- Compensation Management | |
| Project Based Research Work :-*Student not applying for Project will undertake an extra Elective 5 on Managing Personal Finance/Organizational Change and Development/ Event Management | |
| 8 | Business Analytics |
| Marketing :- Strategic Marketing | |
| FINANCE :- Strategic Financial Management | |
| Human Resource Management :- Strategic Human Resource Management |