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  • Approved by All India Council for Technical Education (AICTE)
  • Affiliated to Vidyasagar University, Midnapore, West Bengal (under Regular Mode)
  • Approved by All India Council for Technical Education (AICTE)
  • Affiliated to Vidyasagar University, Midnapore, West Bengal (under Regular Mode)

Master of Business Administration

Duration

2 Years

Eligibility

Graduate

Department

Business Administration

Overview

The MBA programme at IQ City United World School of Business (IQ City UWSB) stands proudly among the best MBA colleges in Kolkata, designed to prepare students to excel in the corporate and business world in India and abroad. The course offers rigorous and comprehensive learning experiences, supported by the ingenious efforts of students and the dedicated mentoring of distinguished faculty members at IQ City United World School of Business. This holistic approach to management education makes IQ City UWSB a preferred choice for aspiring professionals seeking quality education from one of the best MBA colleges in Kolkata.

This (2 Years) Full-Time Programme is chiefly divided into four semesters of academic delivery and 2 months of industry internship, with added modules on Soft skills, Leadership, Public Speaking, Business Communication, Networking skills, Negotiation skills, MS Office skills, Team Building and other personality re-engineering programmes. Along with internship & GDPI preparation, industry exploration & engagement and discussions on contemporary issues.

Dual Specialization Domains:

  • Marketing
  • Human Resource Management
  • Finance
  • Digital Marketing
  • Business Analytics and Data Science

Highlights of The Programme

  • Professional Certifications Courses
  • Soft skills & employability skills training
  • Personality re-engineering sessions
  • Industrial visits and Industry Institute Interface
  • Monitoring by Experts
  • Leadership skills Training

Selection Process

  • Stage – I: The date and venue for the Selection Round will be intimated to the shortlisted candidates through email, letter and phone call on receipt of application form.
  • Stage – II: The selection round comprises of on the spot presentation / Group discussion / Case analysis, WAT, Psychometric Test and Personal Interview.
  • Stage – III: Selected Candidates will be intimated via mail and letter. The admission will be confirmed on receipt of requisite fees as mentioned in the admission offer letter.
Eligibility Criteria

Graduates in any discipline from a recognized University are considered eligible for this course. Candidates in their final year of graduation may also apply. All students seeking admission to Unitedworld School of Business must fill-up the prescribed application form, and submit the same to Unitedworld School of Business with their admit cards and scorecards of CAT / CMAT / MAT / XAT / ATMA / Any other National Level Entrance Test.

** specializations to be offered subject to a minimum number of students.

MBA Curriculum

Semester 1

  • Principles of Management and Organizational Behaviour
  • Managerial Economics
  • Statistics for Business Decisions
  • Accounting for Managerial Decisions
  • Business Ethics and Corporate Social Responsibilities
  • Business Communication
  • Industry Visit: Report and Presentation
  • Information Systems for Managers
  • Computer Applications in Business
Semester 2
  • Financial Management
  • Marketing Management
  • Human Resource Management
  • Research Methodology
  • Legal and Business Environment
  • Production and Operations Management
  • Summer Internship Project
  • Project Presentation and Viva-Voce

Semester 3

Entrepreneurship Development
Business Plan Development and Presentation

Marketing

  • Green and Sustainable Marketing
  • Retail Management
  • Sales and Distribution Management
  • Sectoral Marketing
  • Service Marketing
  • Industry Visit: Report and Presentation
  • Information Systems for Managers
  • Computer Applications in Business
Finance
  • Banking and Financial Institutions
  • Corporate Reporting
  • Financial Derivative and Risk Management
  • International Financial Management
  • Investment Analysis and Portfolio Management
  • Working Capital Management
Human Resource
  • Compensation & Rewards Management
  • Human Resource Development & Talent Management
  • Industrial & Labour Laws
  • Industrial Relations
  • Organizational Change and Development
  • Performance Management & Competency Mapping
Business Analytics & Data Science
  • Business Forecasting using IT and ITES
  • Data Science Using R
  • Data Visualization for Managers
  • Fundamentals of Data Analytics
Digital Marketing
  • Fundamentals of Digital Marketing
  • SEO and SEM Strategies

Semester 4

Business Analytics
Strategic Management
International Business
Dissertation
Grand Viva

Marketing

  • Brand Management
  • Promotion Management
  • Strategic Marketing
Finance
  • Financial Analysis and Planning
  • Financial Markets and Services
  • Strategic Financial Management
Human Resource
  • HR Analytics
  • Leadership and Team Dynamics
  • Strategic Human Resource Management

Business Analytics & Data Science

  • Big Data and SQL
  • Data Science Using R
  • Business Analytics using IOT, AI, and ML
Digital Marketing
  • Social Media Marketing

Download MBA Brochure

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