Dr. Kumar Saurav
Associate Professor - IQ City United World School of Business, Kolkata
Ph.D. (Magadh University, Bodh Gaya, Bihar) (Topic- “Role of Brand in Establishing the leadership of Product and its frequency of Purchase”)
M.B.A (Marketing & Finance)-NALSAR UNIVERSITY OF LAW, Hyderabad
B.Tech (Mechanical Engineering)- B.P.U.T Rourkela, Odisha
Qualified UGC. NET
Teaching Various subjects of Marketing, Business law, Finance.
Multi task oriented
- Saurav, K (2022). “Attaining Brand Democracy through the Social Media: A Case Study of Edu-Tech Unicorn Physics Wallah” in Khemka, M, Sahu, T.N and Ghosh, S (ed.), Indian Business @75: Research on Trends and Prospects, Allied Publishers, Delhi
- Saurav, K (2018). “An overview of Brand equity”, Journal of Management research, September, vol VI, ISSN 2319-2429
- Saurav, K (2019), “Consumer Behavior in Online Shopping” Journal of Management research, January, vol VI ISSN 2319-2429
- Saurav, K (2023), “Branding through Social Media”, Conference Proceedings, Entrepreneurship in India – Issues and Challenges, XITE College, Gamharia, 30 September, 2023-1 October 2023, ISBN: 978-81-19149-83-4
- Presented paper in the 22nd International seminar on Recent trends of Diversity (Interdisciplinary) organized by Institute of Social Development and Research, Ranchi
- Presented a paper in Centenary Year International conference of Indian Economic Association at Bodh Gaya, Bihar
- Presented a Paper in the 19th Annual Conference of Economic Association of Bihar.