BBA (Hons.) in Generative AI & Business Intelligence with IBM*

Duration

4 Years

Eligibility

10 + 2

Department

Business Administration

Overview

BBA (Hons.) in Generative AI & Business Intelligence with IBM is a 4-year full-time undergraduate program that blends business management education with emerging technologies, especially Generative AI and Business Intelligence, designed in collaboration with IBM as a knowledge partner to give students industry-relevant skills and real-world exposure.

Certification Course :

Global IBM certification

Highlights of The Programme

Highly qualified and experienced educators
Professional Skills & Personality Development Training
Case Study-based Pedagogy
Guest Lectures & Outbound Training
Multiple certifications in contemporary domains
Industry visits, Internships and Live Projects
NEP 4-year course
Degree from Vidyasagar University, a state government NAAC accredited University

Career Prospects

AI Consultant/AI Project Manager /AI Ethics Specialist
Automation Manager/Digital Transformation Manager
Business Intelligence Specialist in industries such as Retail, IT, Transport, BFSI, etc.
Pursue an MBA or a PhD in the domain of Business Analytics & Data Science

Eligibility Criteria

10+2 from any recognised board
Class 12th students appearing/waiting for the final result

Selection Process

Group Discussion on a given topic and a Personal Interview

BBA (Hons.) Curriculum

Semester 1

Computer Applications in Business
Communicative English 1
Environmental Studies
Indian Constitution
Managerial Economics
Principles of Management

Semester 2

Community Services
Digital Technologies
Disaster Management
E-commerce
Industry Visit
Organisational Behaviour
Quantitative Techniques for Business Decisions

Semester 3

Business Environment
English Communication-II
Financial Accounting
Legal Aspects of Business
Soft Skills and Personality Development
Research Methodology

Semester 4

Financial Management
Human Resource Management
Management Information System
Marketing Management
Operations Management
Summer Internship

Semester 5

Corporate Governance and CSR
Cost and Management Accounting
Retail Management

Finance

Banking and Financial Institutions

Human Resource Management

Labour Legislations

Marketing

Consumer Behaviour

Semester 6

Small Business Management
Strategic Management
Supply Chain Management

Finance

Financial Market and Services

Human Resource Management

Industrial Relations

Marketing

Services Marketing

Semester 7

Digital Marketing
Project Management

Finance

Investment Analysis and Portfolio Management

Human Resource Management

Compensation Management

Marketing

Advertising and Brand Management

Project Based Research Work

*Student not applying for Project will undertake an extra Elective 5 on Managing Personal Finance/Organizational Change and Development/ Event Management

Semester 8

Business Analytics

Finance

Strategic Financial Management

Human Resource Management

Strategic Human Resource Management

Marketing

Strategic Marketing

Dissertation

**Student not opting for Project will undertake two additional Papers-
Elective 6: Financial Risk Management/ Leadership and Team Dynamics/ Green and
Sustainable Marketing;
Elective 7: International Financial Management/ International Human Resource
Management/ International Marketing.

NEP Guidelines Applicable for BBA

*Approval from competent authorities in process

BBA (Hons.) in Generative AI & Business Intelligence with IBM*

4 Years

10 + 2

Business Administration

Overview

BBA (Hons.) Curriculum

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