Ms. Mahasweta Sen,IQ City UWSB Faculty

Ms. Mahasweta Sen has an extensive and distinguished career in corporate communications, having held leadership positions in prestigious organizations like Emami Group, Vaishnavi Corporate Communications, Integral PR, and ITC Classic Finance. Her professional journey reflects a wealth of experience in various aspects of communications, including media relations, crisis management, and business development. Ms. Mahasweta Sen is currently leading the Corporate Communication function at Emami Group, overseeing communications efforts for nine diverse companies within the group.

Ms. Sen served as the General Manager of Corporate Communications at Emami Group for nearly five years. In this role, she demonstrated her prowess in managing and shaping the corporate communication landscape of one of India’s leading conglomerates. Her tenure coincided with a period of significant growth for Emami Group, and her contributions as the Head of Corporate Communications played a crucial role in shaping the public image and reputation of the organization.

– **Director & Branch Head, Vaishnavi Corporate Communications (Nov 2004 – Nov 2011)**

Ms. Sen’s seven-year stint as Director & Branch Head at Vaishnavi Corporate Communications showcased her versatility and leadership skills. Her responsibilities spanned various critical areas, including business development, client servicing, media relations, crisis communications, and public affairs. During her tenure, she not only managed client relationships but also actively contributed to the growth and success of the firm.

– **Branch Head, Integral PR (Feb 1998 – Nov 2004)**

As the Branch Head at Integral PR for nearly seven years, Ms. Sen continued to excel in her communication leadership roles. Her presence in Kolkata marked a period of growth and expansion for the organization. Her expertise in public relations and communications played a pivotal role in achieving the firm’s objectives.

– **EA to MD, ITC Classic Finance (1990 – 1998)**

Ms. Sen’s early career was marked by her role as Executive Assistant to the Managing Director at ITC Classic Finance. Over eight years, she demonstrated her remarkable skills in managing the MD’s office, coordinating with the core management team, working with advertising agencies, and handling various aspects of corporate communications. Her role also included valuable contributions to HR and senior recruitments, as well as crisis communication.

Ms. Mahasweta Sen’s professional journey reflects her enduring commitment to the field of corporate communications. Her versatile skill set, encompassing crisis management, media relations, client servicing, and business development, positions her as a seasoned expert in her domain. Her leadership has left a lasting impact on the organizations she has been a part of, contributing to their growth and success.

**Ms. Mahasweta Sen’s Educational Path**

Ms. Mahasweta Sen’s educational journey has laid the foundation for her remarkable career in the field of corporate communications. Her academic pursuits reflect a commitment to learning and personal growth, starting from her formative years through higher education.

– **Loreto College**

Ms. Sen pursued her undergraduate education at Loreto College, where she embarked on her academic journey. Graduating with a degree in Arts, she honed her analytical and critical thinking skills during this phase, which would later serve as valuable assets in her professional life.

– **Ballygunge Siksha Sadan High School**

Her higher secondary education was completed at Ballygunge Siksha Sadan High School. This period marked the transition from school to a more focused and specialized curriculum, preparing her for the challenges of higher education.

– **Patha Bhavan High School (1971 – 1978)**

Ms. Sen’s early education years were spent at Patha Bhavan High School, where she laid the groundwork for her future academic and professional endeavors. These foundational years are often where one’s passion for learning and curiosity is nurtured.

Through her educational journey, Ms. Mahasweta Sen developed not only the knowledge and skills but also the determination and discipline required for a successful career. Her academic background in arts and her strong educational foundation have undoubtedly contributed to her ability to excel in the dynamic field of corporate communications, where effective communication and critical thinking are paramount.