Why is digital marketing an important part of an MBA course?

It is estimated that Indian ad spending will hit  $11.1 billion in 2022, led mainly by digital advertising which will grow 31.6%. From the numbers,  you can gauge just how important digital marketing is. In keeping with the fast-changing nature of marketing, business schools like us are making digital marketing an important part of the Master of Business Administration (MBA course). Here are some reasons to do so:
1. There is a demand for digital marketing skills in industries:
Digital marketing is one of the most in-demand skills in India right now. With more and more businesses going online, there is a growing need for experts who can help them navigate the complex world of digital marketing. Social media marketing, search engine marketing and paid search strategies are some of the skills that are in demand. Some of the job positions that have seen growth are social media coordinator, media manager and search engine marketing manager.
2. Multiple career options:
Nowadays, digital marketing is not only about creating and executing online campaigns. It’s also about using data to understand what customers want and tailoring content to meet their needs. As a result, there are a variety of career options within the digital marketing landscape, each requiring its own unique skill set.
You can work in an agency or a brand:
  • Agency: By working for an agency you’ll have the opportunity to work with a variety of different brands, pitching your ideas and creative vision to potential clients. You’ll be constantly brainstorming new concepts and tackling new projects.
  • Brand: Working for a brand provides you with the opportunity to think in a more strategic and long-term manner. You are also able to narrow your focus, which allows you to gain a deeper understanding of your target audience. If you are interested in creating campaigns that have a significant impact on the brand, this could be your preferred option. You will be able to shape the brand’s messaging and maintain full creative control over the campaigns you create. This option provides you with the opportunity to nurture the brand and truly make it your own.

3. Valuable skills development:
Studying digital marketing will help you develop a wide range of skills that are important in the present job market. You can hone your competencies in website development, Search Engine Optimisation (SEO), graphic design, social media management, copywriting, data analysis and multimedia content creation.
4. Digital marketing gives you entrepreneurial skills:
Starting a digital marketing campaign is not as simple as some may think. The process begins with market research to determine the target audience, what message will resonate with them and what type of advertising will reach them. After the campaign has been created, it must be launched and then monitored for results. You as a digital marketer need to have good communication skills and be updated on the changes in the market. All of these qualities make entrepreneurs stand out from their competitors.
5. Better salary and incentives:
It’s no secret that the digital industry is booming and organisations are scrambling to keep up with the demand for skilled professionals. This has resulted in a highly competitive job market, where employers are offering increasingly enticing salaries and benefits in order to attract top talent. Whether it’s flexi-time, an increased annual leave allocation or incentivising bonuses, there has never been a better time to enter the digital job market.
Looking for an  MBA course in Kolkata?
The MBA course at IQ City United World School of Business (IQ City UWSB) prepares you to face the challenges in the business and corporate world.   You can specialise in:
  • Digital Marketing
  • Data Analytics
  • Marketing
  • Finance
  • Human Resource Management

The MBA course is aligned with the needs of the industry and comprehensive and distinguished faculty members are there to offer mentoring. As part of the course, you will also get practical exposure as there are 2 months of industry internship. There are also added modules on public speaking, networking skills, business communication, negotiation skills and MS office skills.
For more MBA course details, call us +91 9163850000, +91 9163165000 or mail admissions@unitedworld.in