Planning to pursue an MBA programme? Here are the best books on startups that you must read
If you are planning to pursue an MBA programme with the aim of launching your business someday, here are the best books on startups that you must read:
- The Lean Startup by Eric Ries: This book is a must-read for all MBA aspirants. The book will introduce you to the concept of a ‘lean startup’. It offers some practical advice on how to develop sustainable business models and maintain capital efficiency. It says that the purpose of the startup is to find a sustainable business model.
- Start with Why by Simon Sinek: If you are looking for a book that explains how some companies become iconic and successful, while others don’t, grab this book. Citing examples of Apple and Steve Jobs, the book underlines that the key to success is to start with ‘why’ or the reason inspires and motivates others to buy a particular product. The book says, when Apple launched the iPod, it put its why first. Apple’s communication revolved around how the iPod can store a thousand songs and fits in your pocket and not the technical details. The author says, it is this ‘why’ that attracts customers to a product.
- The E-Myth Revisited by Michael E. Gerber: When it comes to running a successful business, many people think that entrepreneurs are born or they have the technical expertise to run the business. This book debunks these myths and underlines that anyone can start a successful business provided they have a systematic approach.
- The Innovator’s Dilemma by Clayton M. Christensen: This book is considered one of the most influential books as far as entrepreneurship is concerned. The book highlights how innovation is the key to running a successful business. It says no matter how successful a company is, if it is not innovating, sooner or later it will get sidelined. This book is all about innovation and how launching a successful business is all about challenging the status quo.
- The Mom Test by Rob Fitzpatrick: For any business to be successful, it is important for the business idea to be validated. However, when seeking validation for a product, it is important to ask the right kind of questions. This book teaches you what kind of question you should be asking potential customers to get their honest and helpful feedback. This feedback can be used to improve your product or service.
- Human Resource Management
- Digital Marketing
- Business Analytics and Data Science