For students of MBA institutes in Kolkata: here’s a list of books on marketing that you must read
For students of MBA institutes in Kolkata: here’s a list of books on marketing that you must readAll businesses need marketing to make their customers know about their products and services. Coming up with a good marketing strategy is both science and art as you have to examine marketing strategies and understand consumer attitudes. If you are students of an MBA institute in Kolkata who want to learn more about marketing, here are some of the best books on the subject:
1. Pitch Like Hollywood by Peter Desberg and Jeffrey Davis
The world of marketing is all about making the right pitch and if you are looking for a book on how to get your pitch right, grab this entertaining book. Taking example of Hollywood where it is difficult to propose scripts, the authors say every successful pitch or business proposal has three main ingredients — a hook, logline, and three-act story structure. The hook draws the person, the logline keeps them interested and the three-act story structure which is the business plan gets them on board. To get the pitch right, these three ingredients need to be in the right order.
2. Building a StoryBrand by Donald Miller:
If you are looking for a practical marketing framework, this book is for you. The seven-part book shows how the power of storytelling can be leveraged to help a company create a clear message that no customer will ignore. The book underlines that if the marketing message is difficult to decipher, customers will take their business elsewhere. The author says the marketing message should be direct and have a clear call to action.
3. Content Inc. by Joe Pulizzi:
In today’s digital world, all businesses are using content management to market their business and attract new audiences. But how does a business stand out from rest and position itself differently? This book will give you answers to how unique and focused content can turn an audience into loyal customers.
4. This Is Marketing by Seth Godin
This is a great book to make sense of the changing landscape of marketing. Even today, marketing is confused with advertising. The author not just explains the difference between the two but also underlines but explains how the days of mass audience marketing are no longer the most effective ways of marketing. The author says, in today’s internet era, companies need to speak in a way that resonates with their customer base and transform your audience into a tribe.
5. Kotler on Marketing by Philip Kotler:
If you want to learn marketing from experts, there is no one better than Philip Kotler, father of modern marketing management. This book talks about the constant technological, social, and economic changes that the world has been witnessing for the last few decades. The author says successful marketers are the ones that can adapt their marketing as fast as the marketplace is changing. He says modern marketing is about four C’s: customer value, cost, convenience, and communication.
Looking for a reputed MBA institute in Kolkata?
We, at IQ City United World School of Business (IQ City UWSB), offer a 2-year MBA programme that has been designed to prepare students to excel in the corporate and business world in India and abroad. The programme has the right combination of theoretical and practical exposure. Divided into four semesters, there is 2 months of internship, with added modules on soft skills and employability skills training.
We offer MBA specialisations in
- Digital Marketing
- Data Analytics
- Human Resource Management
To know more about our MBA programme, call us at +91 9163850000 or +91 9163165000.