Best marketing books for students planning to take admission in MBA colleges must read

Marketing is an exciting and rewarding career choice. Those of you who wish to make a career in the field of marketing, it is important to understand how businesses create experiences that inspire and engage their audience and meet their business goals. One of the ways to pursue a career in marketing is to get admission in a good MBA college. You will receive practical and theoretical knowledge that you will need to kick start your marketing career.   Also, you have to read good books, listen to podcasts and attend online workshops by industry leaders to get useful insights. As one of the MBA colleges, we have curated a list of best marketing books for you:    

1. The New Rules of Marketing & PR by David Meerman Scott    

The advent of the digital era has changed the way marketing is done. This book is a practical guide to the world of online marketing strategies and what it takes to reach more customers on social media. It will acquaint you with the new tools such as well-designed websites, powerful images and engaging audio or video clips that marketers are using these days to engage their audience and raise brand awareness.    

2. Selling the Invisible by Harry Beckwith:

This is one of the best books on how to market ‘services’. The book says it is easier to market a physical product, say a car, as customers are able to see what they are buying. On the other hand, services such as dry cleaning do not have a tangible product that people can see.  This book outlines how service companies can handle their marketing and advertising. It also throws light on factors that influence customers’ decisions to choose one service over another.  

3. Positioning by Al Ries and Jack Trout:

Have you ever wondered how brands such as Apple, Coca-Cola or Burger King have become so successful? Well, this book will tell you the marketing techniques leveraged by these iconic  brands and others. This book will help you learn:  
  • What positioning is and how to successfully position a product in the market ?
  • What are the different traps in marketing and how to avoid them?
  • How to get into the mind of customers?

4. This Is Marketing by Seth Godin

There is no denying that the landscape of marketing has dramatically changed in the past few decades. The book says that with the rise of the internet, businesses can no longer rely on advertising alone. If you wish to learn about new-age marketing approaches, grab this book.      

Looking for MBA colleges ?

  We, at IQ City United World School of Business (IQ City UWSB), offer a 2-year MBA programme consisting of 4 semesters and 2 months of industry internship with added modules on public speaking, networking skills, leadership and MS office skills. You can choose to specialise in:
  • Digital Marketing
  • Data Analytics
  • Marketing
  • Finance
  • Human Resource Management
  The course is an ideal mix of academics and practical training. It is designed to help you acquire skills necessary in the real world. Live projects, summer internship, and institute and industry interface help make you job-ready. Reckitt Benckiser, ITC Ltd, Nestle, Dabur and Colgate Palmolive are some key recruiters. To know more about the course and admission process, contact us.